THE CLIENT: With 50 years of experience, Podhurst Orseck built a reputation as one of the world’s most experienced and effective firms handling aviation negligence and major class action matters.

THE UNDERTAKING: Putting Steve Marks – a leading international aviation attorney and spokesperson – in a position to compete against some of the biggest names in law surrounding legal challenges involving major airlines disasters, specifically Boeing’s 737 MAX crisis.

THE PROPULSION SOLUTION: Upon the Boeing airline disasters, Steve Marks and his track record of securing wins for victims of major disasters was proactively conveyed to the press to offer comment on the current situation to speak to what may have gone wrong, what the FAA would be looking at, how Boeing could be reacting, why planes should be grounded and put Steve in a position to put pressure on the company, hold them accountable while also securing high-level media opportunities to get in front of victims to help represent in court. National/international print and broadcast media opportunities were made a daily priority, in addition to managing news conferences, coordinating on-site on-camera interviews, managing the production crew and media training Steve prior to every interview. Following the representation of clients, his lawsuits against Boeing were actively promoted resulting in hundreds of press placements on each given legal challenge.

THE PROPULSION OUTCOME: 

• Steve Marks, lead litigator suing Boeing, was continually contacted by victims’ families following our top-tier media placements, represented dozens of family members from each crash as a result, and filed the first lawsuit against Boeing for both incidents 

• Ongoing interviews on CBS Evening News and CBS This Morning

• Secured ongoing international coverage in publications like Financial Times, Bloomberg, Washington Post, Business Insider, etc.

• Media consistently approaching Steve for comment on Boeing and similar issues 

• Counseled family members of crash victims on how to speak with the media, resulting in emotional, impactful coverage 

• Effectively leveraged this news on Podhurst Orseck’s social channels as the administrator of its Twitter page.