THE CLIENT: Business to consumer online advertising agency Ingage Biz has rapidly expanded in only five years and moved into a number of industries beyond retail, like counseling and managing clients in law, education, financial institutions, and more. 

THE CHALLENGE: While it has no problem reaching consumers where they are, it has struggled with getting in front of target clients like lawyers, bankers, educators/schools, and government organizations to meet its own growth expectations and goals. 

THE PROPULSION SOLUTION: Ingage Biz engaged our firm to lead media relations efforts to which we are focusing on three key themes: keeping the president front and center on hot topics related to social media advertising; how to ensure your law firm’s digital/tech strategy is able to handle a post-pandemic world; and how Covid-19 is forcing banking institutions to re-evaluate their approach to digital marketing strategy. 

We connected the president with a number of key reporters and industry specific publication editors over the phone – all expressing interest in including Katherine in their stories and receiving byline material from us, authored by Propulsion PR. 

THE PROPULSION RESULTS: 

• Only one month after hiring Propulsion PR, Ingage has been included in national media coverage following our strategy development, execution and media training/briefings. 

• Ingage is now approached regularly by reporters at Digital Trends and Yahoo Finance regularly as news breaks on social media advertising trends 

• Developed and published bylines in top-tier legal outlets like Legal Technology Today, LegalTech News and Daily Business Review.